How to Improve Your E-Commerce Website UI Design

E-commerce is a very competitive field because your competitor is only a click away. If a customer doesn't like your site, he just looks for another e-commerce site to buy products from. If you want to get more customers and get people's attention, your website should be as easy to use and friendly to customers as possible.

It doesn't matter if your prices are very low or if you have the best products on the market; if customers can't figure out how to use your website, it will be hard to reach a set goal.

Usability means that the buying process needs to be as quick and easy as possible. With these tips, you can make an e-commerce site that is easier to use and leads to more sales.There are various examples of an effective ecommerce website design India which gives positive reviews to the company. Let's see what those tips are's.

10 Tips to improve your eCommerce website UI Design

    • Buying Without Having to Sign Up

One thing that online shoppers hate most is having to go through a long and boring sign-up process before they can complete a purchase. What if you let guest users check out products without having to sign up and then ask them if they want to sign up to make it easier for them to buy from your site again?

    • Search option

Search helps customers find what they're looking for, which makes shopping more satisfying and less frustrating for them. Who wants to go from page to page and read about every product in your online store just to find what they want?

This is highly recommended for an e-commerce site that sells a lot of different products. If category refinement is added, the search process can be made even faster, making it easier for buyers to find what they want.

    • Don't make negative links stand out with a bold CTA design

Most of the time, it's a mistake for ecommerce website design to make the CTA bold for links that lead to something bad. Don't forget that people who visit your ecommerce site to buy something will look at every detail of its design. Adding a bold for negative links can have a direct effect on both the uI and UX of your website. On the internet, there are many ecommerce sites that use bright colorsUse different pages for different things.

If you run an ecommerce website, you should know that it has a lot of pages and information. Every ecommerce site's user interface (UI) is made to deal with the site's complexity, which comes from having a lot of information and pages. If your site's interface doesn't tell people what to do, there's a good chance that people will get lost or confused. Because of this, it is always best to give users different landing pages for different purposes.

    • Don't try too many new things

Most websites today focus on experimenting with elements, colors, and other things to make their ecommerce designs look good. Not only that, but there is also video and text content that encourages designers to be more creative, listen to their hearts and guts, and think outside the box in order to make a design that gets people's attention and makes them want to connect. Creativity can help you make designs that are more unique, but too much creativity can do more harm than good.

Because of this, people say that the design or interface you offer shouldn't just be based on your creativity. The design and interface you make should appeal to your target audience. This is why it's important to look at your interface from a user's point of view and find ways to make a unique, creative, and smooth interface that meets your site visitors' expectations. The easier it is for you to turn your prospects into paying customers, the more user-friendly the interface you make for them.

    • Use different pages for different things

If you run an ecommerce website, you should know that it has a lot of pages and information. Every ecommerce site's user interface (UI) is made to deal with the site's complexity, which comes from having a lot of information and pages. If your site's interface doesn't tell people what to do, there's a good chance that people will get lost or confused. Because of this, it is always best to give users different landing pages for different purposes.

If you get a lot of questions about your ecommerce site, you can make a separate FAQ page that answers all of the most common questions. In the same way, if you want to teach your audience how to use your product, you can make a separate page for your prospects to learn how to use it. This will save your customers time and get them to start looking around your website.

    • Easy navigation

Customers need to know where they are in the buying process when they place an order. They need to know how many steps they have done and how many more they need to do.

Without breadcrumb navigation, it's easy for customers to get bored and think that your shopping steps take forever, which makes them more likely to give up on their purchases in the middle.

Also, using breadcrumb navigation will help customers go back to a previous step and fix any mistakes they made instead of starting over from the beginning or giving up on the whole process.

    • Shopping cart

No e-commerce site is complete without the right way to manage content and keep personal information safe. Shoppers should feel comfortable buying things from your e-commerce site, so you need to show them that your site is trustworthy and has privacy features to keep your customers' information safe.

When a customer buys a laptop from Amazon.com, the site suggests batteries, accessories, and other products that go with it. This saves the customer time and helps your e-commerce site make more money and keep more customers.

    • Keep it simple

A cluttered or overly complicated UI can be overwhelming for customers. Use white space and clear headings to break up content and make it easier to navigate.

    • Use high-quality images

Display high-quality product images to give customers a clear idea of what they are buying.

    • Use responsive design 

Ensure that your website looks and functions well on different devices, including smartphones and tablets.

Responsive design is a web design approach that ensures that a website's layout and content are optimized for viewing on a variety of devices, including desktops, laptops, smartphones, and tablets.

Using responsive design has several benefits for your e-commerce website:

Improved user experience: Responsive design ensures that your website is easy to use and navigate on any device, regardless of screen size. This can improve the overall user experience and make it more likely that visitors will make a purchase.

Increased accessibility: Responsive design makes your website more accessible to users with disabilities or those using assistive technologies. This can help you reach a wider audience and increase your customer base.

Improved search engine rankings: Google and other search engines favor websites that are mobile-friendly, so using responsive design can help improve your search engine rankings and make it easier for customers to find your website.

To implement responsive design, you can use a responsive website theme or framework, or you can design your website using flexible grid-based layouts and media queries. It's also important to test your website on various devices to ensure that it looks and functions correctly on all of them.

By using responsive design, you can ensure that your e-commerce website is easy to use and accessible to all users, regardless of the device they are using.

 

 Offer customer support: Make it easy for customers to contact you with questions or concerns through a live chat feature or a prominently displayed phone number.

    1. Use customer reviews and ratings: Display customer reviews and ratings on product pages to help customers make informed purchasing decisions.

    2. Implement search and filtering options: Allow customers to search for specific products and filter their search results by various criteria such as price, color, and size.

By following these tips, you can improve the UI of your e-commerce website and provide a better shopping experience for your customers.

Why should an ecommerce site try to improve the way people interact with it?

As we've already said, the user interface of your website has a direct effect on how people use it. Ecommerce sites with a good user interface will have an advantage in today's market, which is very competitive. Not only that, but the interface you give your audience will determine what they think of your business and your online store in general. In short, we can say that the interface you offer to people who visit your site affects a number of things.

Mobile applications are trendy and effective

It shouldn't be a surprise that more and more people are shopping online on their phones. Your online store should have a mobile app version to keep up with changes in technology and shopping habits. 

A well-made app that is easy to use can be your storefront on the go and keep customers shopping with you.

Having a mobile app that looks the same as your website helps your business have a unified brand. App interfaces tend to work better on mobile devices than even the best websites, so having an app can make the customer experience for mobile users much better.

But it's a very different thing to know you need an app and to actually make one. Net Solutions helps with this. Before making solutions for your customers, we figure out what your technology needs are. If you work with developers who have done this before, your app will be easy to use and look good. The development and operations teams at Net Solutions work together to make sure that high-quality solutions are always delivered. This means that your app will be optimized for your changing and growing needs.

eCommerce website design company in india- FODUU

Indian Website Company is a leading ecommerce website design company in India offering professional ecommerce website development services worldwide at affordable prices. We design feature rich and high performant ecommerce websites and apps for our clients.

Wrapping up

You should now have a good idea of how to improve the user interface (UI) of your ecommerce website. When it comes to user interface, every business should focus on making their site visitors happy. If your prospects don't feel happy when they land on your website, they won't be interested in interacting with or acting on your website design.

If you want to sell your products online in today's competitive market, you need to do more than just offer helpful and problem-solving content. You also need to create an interface that encourages site visitors to learn more about your products and then shows them how to make the final purchase. For your business, it's always best to work with a well-known and experienced ecommerce web design company India to make this kind of site.